Vella

at vella, we improve lives by bringing people the delight of a clean home. our mission is making housekeeping a profession. founder and ceo jeri fritz created vella after moving to dallas in 2009 and realizing two big problems: first, that there was no cleaning company equipped for the modern consumer, and second, there were few jobs for working women that had good salaries, career mobility, and family-friendly hours. a working mom herself, jeri set out on a mission to change that. today, vella is the only company of its kind. we leverage technology to empower and train the best talent through an unmatched employee experience. we deliver convenient, high-quality cleans to customers from all walks of life. we are missionaries transforming an industry that is long overdue for a deep clean. join us as we change home cleaning forever.