Viewerslogic

viewerslogic is the first and only company that provides passively collected single-source data which measures consumer behaviour from media consumption to purchase, across tv, online and real-world. this unique data set enables marketers to understand how their tv and online campaigns effect user behaviour on and offline, and for the first time, drawing a direct line between media spend and consumers’ actions. with the help of viewerslogic, businesses can optimise their cross-media campaigns by understanding their consumers’ journey to purchase and the touchpoints that can be used to affect their behaviour.