Vnu Exhibitions Asia

Since 1917, VNU Exhibitions Europe, affiliated to Royal Dutch Jaarbeurs has started to organize trade fairs in Europe, dating back to almost a century. It offers its customers various activities and solutions, aimed at lead generation. It has defined the interests of its customers as‘gathering as many profitable leads as possible at the lowest possible cost’. VNU Exhibitions Europe also facilitates its customers in this process, by attracting large numbers of interested visitors to its (online) trade shows. The history of VNU Exhibition Asia organizing trade fairs in China can be traced back to 1993, when China's exhibition industry started to take off. It was one of the earliest joint venture exhibition companies in the country. Currently the company has offices in Shanghai, Beijing and Guangzhou, hosting more than 20 exhibitions and conferences each year.