Watchonista

Watchonista was founded by Alexander Friedman and Marco Gabella in 2009 as a progressive digital platform by and for watch collectors and connoisseurs, at a time before the traditional watch industry fully embraced digital communications. Today, Watchonista has become an international, multi-media hub and a comprehensive database of some of the world's most fascinating watch brands and products, delivering daily watch-centric content that balances the unbridled passion of watch collectors with a fact-filled journalistic approach. With offices in Geneva and New York City, Watchonista's global network and its contributing historians, connoisseurs, and journalists allow the media platform to be responsive and relevant, with a unique voice that appeals to its engaged readers around the world. Follow Watchonista on Instagram or online at watchonista.com.