W Communications

We develop brand vision, messaging and thought leadership. We write, edit, photograph, and film. We curate extraordinary experiences. We develop and launch new products. Recent months have seen us partnering with Secret Cinema to run a series of immersive movie events for Drambuie in London and Edinburgh, staging a digital arts festival in Moscow for an international telecoms brand, launching a capsule fashion collection for Sailor Jerry in six global markets, and programming Britain's first-ever "superpower summit" - complete with real-life superheroes - for Huawei. There are now so many channels of conversation, so many ways to communicate, that navigating the media landscape has never been more challenging. W has always forged strong relationships with traditional news media (after all, many of Britain's leading media brands are among our clients). But we also know that for many businesses, the most relevant channels lie outside the mainstream, elsewhere in the web of influence. Our award-winning social capability enabled us to turn a cult burger van into a word-of-mouth food phenomenon that dominated the front pages - and became a £15m business. Our live events expertise helped make the Evening Standard's theatre and film awards into two of the biggest red-carpet nights in London. From old-school publicity to blogger engagement, content seeding and even retail, we always find the best way to get the message across.