Story Weather

We proposed a bespoke web-based system be developed that would be shared across all the parks and could be accessed from any internet connected computer. The system was to have multi-user access allowing management to have access to on-demand reporting and to update key information, such as pricing and product details. Additionally, we planned for the introduction of an online booking option via the website. We began by assessing the varying user personas and their user journeys in making bookings through multiple touch-points. We wanted to ensure each journey was simple and intuitive to the customer and to the Abbeyford Leisure administration staff. In collaboration with the client we ran through every conceivable scenario and customer type. Once we were confident all angles had been assessed, interactive wireframes were developed to reflect each customer journey and to show the traffic flow through the booking system. Designs were developed to reflect the existing digital style of the brand and a simplified design interface was created for the internal booking view. Together, the designs and wireframes helped our front-end developers build the front facing view of the booking system. Once the front-end was completed, we moved onto setting-up analytical data working closely with the Abbeyford Leisure finance team to ensure all financial reports were achievable on both a park-by-park basis as well as cumulative totals. Each step of the project was carefully planned and considered ensuring that the new booking platform developed was a robust, long-term solution that could evolve and grow with the company.