Webmecanik

Webmecanik is the leading marketing automation cloud and open-source software vendor in Europe. More than 300 clients and 70 marketing agencies through 9 countries trust the 15 employees based in Annecy and Paris. Webmecanik guarantees the sustainability of marketing investments of its users with more than 200 developers worldwide. Webmecanik Automation is the behavioral analysis of prospects and customers synchronized with the data present in legacy CRM and ERP systems. Merged with sales information, Webmecanik Automation automatically triggers the right message to the right person at the right time. The management of the customer relationship is total and omni-channel, from email to social networks. Sales people are alerted with up-to-date information in real time. Stéphane Couleaud Stephane Couleaud is the founder & president of Webmecanik. Pioneering CRM Marketing in 1999 by founding OdaïkO to automate the reward-recommendation-sales process, Stéphane has for 25 years been both an expert in software solutions for data marketing. He founded Webmecanik in the French Alps and has been providing since 2015 an alternative to expensive, closed marketing automation solutions such as Marketo, Oracle Eloqua, Salefsorce Pardot, or Hubspot. With the most flexible and fast growthing open-source marketing automation solution available, Stéphane's challenge is now to include preconfigured scoring data and scenarios in the all-in-one solution. Stéphane and his team are working on predictive marketing using artificial intelligence with the most advanced French laboratories on data analysis, thus to enable easy-to-deploy and rewarding marketing campaigns.