Weborama

Weborama is the European leader in data advertising and is now developing its activities in Latin America. The group supports advertisers and their media agencies in developing and implementing intelligent digital advertising campaigns with a view to optimizing targeting and ROI in a continuous and sustainable way. Weborama assists media publishers (TV, Radio, Print) in qualifying and developing their digital audiences, thus meeting advertiser demand and modernizing their own CRM to expand their audiences and revenue. Its main competitors are DoubleClick (Google), Atlas (Facebook), Sizmek (USA) and Adform (Sweden). Weborama, in partnership with companies committed to a global data strategy, such as AXA, La Redoute, Les Echos Group and La Poste Group. This market, in which Weborama is a pioneer, is currently taking off. Weborama helps companies manage their marketing globally through data. The challenges lie in the knowledge of client behavior and expectations, and more generally, with regard to market developments and competitive risks. Weborama's approach favors the horizontal "decompartmentalization" of business operations and an open attitude towards new business. The data process continuously and sustainably increases a business' customer knowledge and winning performances, and hence their value (data goodwill). Weborama's competitors are Oracle, Adobe, Google and Krux (USA).