Weidman Consulting

Weidman Consulting is an Internet Marketing services firm located in the Greater Rochester NY area. Will Weidman founded Weidman Consulting in June 2002, and we currently have over 20 active clients in Buffalo, Syracuse, and Rochester, NY and throughout the New York Finger Lakes Region. Our expertise is in Search Engine Marketing (SEM), Web Analytics, and Internet Marketing Strategy Development. Search Engine Marketing includes both Search Engine Optimization as well as Search Engine Advertising. Search Engine Optimization (SEO) involves modifying existing or new Web sites, and acquiring links pointing into those sites (inbound links) in order to achieve higher search engine rankings and increase the amount of targeted traffic. Weidman Consulting also designs and manages Search Engine Advertising campaigns. Paid search advertising, or Pay-Per-Click (PPC), involves the placement of advertisements in the "Sponsored Links" areas of search engine results pages. Web Analytics involves the analysis of Web site traffic data. We leverage the volumes of usage data generated by Web sites in order to better understand visitor behavior and define actionable strategies to improve Web Site Visitor Conversion. We can also help you develop a comprehensive Internet Marketing Strategy. We will investigate and evaluate traffic source options, examine the competitive landscape, define user personas, develop a site architecture focused on conversion, and establish a process for ongoing measurement and improvement. Our Data-Driven approach to Internet Marketing is our competitive differentiator. Our strategies are defined using statistical data, actual site usage data, and competitive data. Our results are measured as close to the point of ROI as possible. Where many search engine optimization firms use rankings as a measure of their success, we recognize that high rankings are useless unless searchers click through and convert when they're on the Web site. Read more about our Internet Marketing Services.