WellCapped

wellcapped is a data driven beauty company that allows customers to discover emerging long tail brands. its first focus is on hyper-consumers who purchase and rent high quality, lace-front wigs. wellcapped makes data-driven decisions to select inventory, and provide a netflix-esque suggestion list of emerging long tail brands to its users. 73 hyper-consumers have joined its wait list with 18% wow growth and 3 emerging longtail brand partnerships.