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Wetzel's Pretzels

Wetzel's Pretzels

Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel's Pretzels bakery in Redondo Beach, Calif., in 1994. Long lines of hungry customers soon formed, attracted by mouth-watering soft pretzels that were hand-rolled, baked fresh and served hot from the oven. As word spread about these golden-on-the-outside pretzels, the company added additional offerings to its menu. Today, Wetzel's Pretzels has grown to more than 340 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort. Every Wetzel's Pretzels bakery adheres to the original vision of its founders; that each super-premium pretzel will be crafted from fresh dough and baked in-store consistently throughout the day, to ensure a delicious offering for each consumer, regardless of when the craving for a pretzel strikes.

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About Wetzel's Pretzels

Founded

1994

Estimated Revenue

$10M-$50M

Employees

51-250

Funding / Mkt. Cap

$3M

Category

Sector

Eating Places

Industry Group

Eating and Drinking Places

Industry

Food & Beverages

Location

City

Pasadena

State

California

Country

United States

Tech Stack (31)

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