Whisk

Whisk powers the creation, discovery, personalization and monetization of food content online, in-store and at home. Whisk's consumer recipe app, allows users to save a recipe from anywhere into a personal recipe box and export the ingredients to an interactive shopping list that can be sent to Whisk grocery partners across the UK, US, Europe and Australia, including Tesco, Asda, Sainsbury's Waitrose and Ocado. Whisk is a winner of the Google Play, Best of 2020 Everyday Essentials award and has been featured on the Apple app store. In addition to the award winning consumer app, Whisk works with the world's largest retailers, publishers, CPG brands and health companies to help them connect with their consumers and drive product purchases at every stage of their food journey - from inspiration and consideration to purchase and preparation. Whisk powers shoppable recipes for publishers like BBC Good Food, JamieOliver.com and the Food Network, and uses the Food AI to match ingredients in recipes to actual products on shelves. Whisk was founded in 2012 and was acquired by Samsung Next in March 2019.