Argyll

Argyll and the Isles Tourism Co-operative Ltd (AITC) is the official voice of tourism in the Argyll and Isles region. Formed in 2012 and supported by VisitScotland, Argyll and Bute Council, Highlands and Islands Enterprise and Scottish Development International we work at local and national level promoting the region as a must visit destination. Our local organisations cover the second largest geographical area in Scotland, which as well as a vast mainland area includes 25 inhabited islands, each with its own identity and culture. Our destination organisations cover eight areas: Mull, Iona, Tiree and Coll; Islay, Jura and Colonsay; Oban and Lorn; Kintyre and Gigha; Inveraray, Kilmartin and Knapdale; Bute; Cowal and Loch Lomond and the Clyde Sea Lochs. By working together we have created a strong brand which provides a single regional identity.