Zebra Strategies Zebra Strategies

"Be curious—but not judgmental." Zebra Strategies was created as an answer to the marketing and advertising deficiencies to engage perspectives of differing cultures, ethnicities, and socioeconomic b...ackgrounds. We help our clients discover solutions using qualitative and quantitative research design, focus group moderating, and recruiting—with a focus on difficult-to-reach populations and targets. Our firm is known for its inventive recruitment and engagement strategies. Beyond traditional recruitment companies, our methods incorporate outreach to affinity groups, leveraging online community access, and networking circles. People, opinions, research, and consulting. It's not just … black and white. Zebra Strategy consultants are a mix of classically trained market researchers, strategists from advertising agencies, and academic researchers—resulting in a holistic portrait of marketing issues with actionable solutions. We also offer in-language research in Spanish, Urdu, Bengali and Chinese. *A certified women, minority, and disadvantaged business. GSA schedule holder 541-4A. Past subject areas researched -HIV -Smoking cessation -Cosmetics for Women of color -Diabetes in People of Color -Hep C -High Blood Pressure -Breast Cancer -Colon Cancer -Social Media -Insurance Coverage -