Zen Group

We offer a results driven approach to pay-per-click management, providing transparent and measurable campaigns that allow you to evaluate the success against your own targets. We arehugely experienced across a wide range of industry verticals and offer a proactive, strategic and highly communicative service. We know that the success of a campaign comes down to continual optimization and refinement. Only with a highly targeted and tightly themed structure can you achieve higher conversion for less cost. Our PPC marketing service includes but is not limited to the following activities: Objectives & Strategy - We help you define your pay-per-click objectives, target market and develop a realistic strategy with you that will help you achieve the desired results at an affordable cost per click (CPC). Keyword Research - We will perform all the necessary keyword research to develop tightly themed campaigns and adgroups of relevant search phrases to target for your products and/or services. Ad Copywriting - We will create highly targeted and relevant copy for your adverts to maximize click through rates (CTR), increasing your relevancy and lowering your average CPC whilst keeping in tone with your brand. Optimization & Bid Management - Effective and continued optimization is key to the success of PPC. Manual and automatic bid adjustment, keyword and match type expansion, ad copy trialing and landing page optimization are all important ways to increase conversion rates. Tracking & Reporting - We offer a variety of solutions from free integrated tracking and analytic tools such as Google Analytics, to more advanced automatic bid management and analytic solutions for enterprise level clients. All solutions allow for analysis and optimization at keyword level. Contact Zen Group today to find out how our pay per click (PPC) agency services can help your business leap to the top of the search engines.