Koala + G2 = Magic for Reps ✨

Our newest integration brings G2's high-intent data directly into Koala helping you understand exactly how your buyers are evaluating their purchasing decisions on today's most trusted third-party review site.

Note: This integration requires a G2 buyer intent subscription.

Bring Key G2 Signals Directly Into 🐨

With our G2 integration, you can pull in any signal happening on G2, including pricing page views, competitor comparisons, profile visits, resource downloads, and more. These signals can be easily set up within Koala, so your reps can be alerted as key actions happen.

Enrich & Make G2 Data More Actionable for Your Reps

When G2 and Koala come together, it's like magic. Koala filters out non-ICP G2 notifications, routes leads to your territories and rep Slack channels, and combines G2 intent with buying intent from your website, docs, and product. All of this ensures your reps can immediately act on the high-value signals provided through G2!

Factor G2 Data Into Your Account Intent Scores

Data from G2 will now be factored into the intent score, giving you a comprehensive picture of both first-party insights and third-party insights coming from G2, helping your reps better prioritize the accounts they should spend their time on.

Filter by Specific G2 Signals in Your Account View

Reps can now leverage G2 intent signals to filter their account views. These can be paired with existing account filters, such as company attributes, engagement levels, and integrations, to help narrow down to a specific set of insights about your accounts.

Trigger Automated Workflows from G2 Signals

Automations allow you to take this further by leveraging G2 data for specific workflows. For instance, you can send G2 signals with high intent scores for a specific territory directly to your CRM, outreach tools, or webhooks, or push the data to your ad platform to start running awareness campaigns to a subset of G2 visitors and build market awareness. The possibilities are endless!

Hear from Sanity, a G2 Category Leader

The impetus for this integration came from the team over at Sanity, who are Koala customers as well as leaders across several G2 categories. They shared their vision of being able to bring this trusted third-party data into Koala, and Pål Fredrik Braaten, Head of Demand Generation at Sanity, is excited about the possibilities!

G2 is a key data point that allows us to see who is truly in the buying journey. If we see G2 combined with Koala’s signals—like attending an event, visiting our enterprise page, or signing up for a trial—we know it's time to jump in and help them with their evaluation journey.

Ready to Unlock the Power of G2?

Our G2 integration is available on our business-tier plan. If you're interested in getting set up, book a time with us or send us a note with any questions. We can't wait to watch you level up your sales game with the power of Koala + G2! 🚀

Note: This integration requires a G2 Buyer Intent subscription. If you’re not currently a G2 customer, send us a note and we’d be happy to help!