Introducing way more signals! We've added more signal sources to capture the full customer journey.

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BlogBreadcrumb SeparatorIntroducing our latest signals

Introducing our latest signals

Introducing our latest signals

When Koala started, we went deep on web and product analytics for sales teams – an incredibly solid foundation of verified, gold-standard, first-party data. Coming from Segment, we knew exactly how to go meaningfully deeper than most analytics tools out there, specifically designed for tracking intent signals across your web presence.

But the buyer journey is never linear, and interactions with your brand or product goes beyond your website, docs, and product. There's a whole host of other signal sources that tell important parts of the journey.

That's why we've launched 30+ signal sources and integrations: from your data warehouse (Snowflake, BigQuery), to social engagement (Github, LinkedIn, Slack, Discord), and more (G2, Arcade, Navattic, Mintlify, Readme)… We're now connecting even more dots across the (sometimes chaotic) buyer journey to create a true single pane of glass for your most valuable leads and accounts.

What makes this different isn't just the breadth of signal coverage (The Cheesecake Factory menu isn't all 5 stars) – we've focused on signals that actually matter, and you can learn which signals lead to conversion.

We started in private beta a few months ago, and the creative plays have been fun to watch unfold:

👉 Turn an influencer’s thought leadership post into a well-targeted micro campaign in seconds with our LinkedIn Chrome Extension

👉 See who is starring your competitor’s open source repo with our Github Integration

👉 See who is engaging with your Slack or Discord with our community integrations

Want to see the entire buyer journey? Get started today



Tido Carriero

Tido Carriero

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