Introducing Magic Inbox: Next steps for every priority lead

Go-to-market teams now have the ability to capture more buyer intent signal than ever. But if reps don’t have clarity on how to navigate leads, in what order, and using which playbooks, they’ll lose ripe opportunities to competitors more prepared to respond.

Koala is changing that. Magic Inbox provides a single interface where high-intent leads are automatically delivered, enriched, and activated. So reps can finally focus. Not just on who to reach out to, but why, and how—with full context and minimal friction.

The Rep Experience Problem

Most platforms—including Koala 1.0—organized leads using ICP fit and intent scores. But we learned that’s not enough. Reps were left jumping between Salesforce, Slack, DemandBase/6Sense, LinkedIn Navigator, Outreach… and ChatGPT. Just to try and make sense of who came in the door, why, and what to do about it. That much context switching slows things way down, and creates unnecessary decision fatigue.

With Magic Inbox, leads are grouped by Play—so reps can work similar types of outreach together. Whether it's following up on an event, acting on a product usage spike, or checking in with an active opportunity, Magic Inbox keeps related actions together and clearly defined. When leads qualify for multiple Plays, reps can choose the most relevant path. No need to guess.

How It Works

Magic Inbox pulls in signals across the buyer journey—before and during pipeline—and organizes them in a single view. Each item is automatically enriched by Koala’s AI Research and Qualification Agents, giving reps the context they need to take meaningful action.

Use cases include:

• Campaign and event follow-up
• PQL and surging signal alerts
• Upsell and expansion plays
• In-pipeline nudges and re-engagement
• POC and evaluation lists
• Case study candidates based on engagement

And any other moment you’d like to capture, prioritize, enrich, and action.

Key Inbox Benefits

1. Reduce time spent managing multiple lead sources Reps work from a centralized list instead of juggling spreadsheets, CRMs, and Slack pings.
2. Move faster with better context Each contact is enriched with firmographic, behavioral, and intent data, as well as optional AI research overlays, so reps don’t need to hunt for the right angle in.
3. Keep pipeline moving Surface follow-up tasks tied to both new and existing deals, and respond in real time to changes in buyer behavior.
4. Structure outreach by play type Workflows are grouped by goal, not just lead score—so reps can focus on one type of task at a time and avoid unnecessary context switching.

Key Inbox Components

🗂 Centralized Signals

Magic Inbox pulls together leads from product usage, marketing campaigns, social engagement, website traffic, CRM activity, and more.

🧠 AI-Powered Enrichment

AI Research and Qualification Agents add insight to every lead—like funding events, team changes, relevant technologies, and competitive signals.

⚙️ Proactive Coaching

When reps launch the Play connected to each lead in their inbox, Koala Coach provides all necessary context from the CRM, web and product signals, and open internet searches, combines with preferred sales processes, and suggests extraordinarily high context outreach, proven to convert.

One Workspace for What Matters Most

Magic Inbox gives GTM teams a focused place to prioritize and take action—without switching tools or digging for context. Everything is organized, enriched, and ready to go.

Ready to get going? Create a free account, and check out the docs for Magic Inbox.

Need a little more help? Connect with our team.