Keeping Pace on POCs with Allie Williams, Hightouch Account Executive

Navigating a POC can be a complex process, especially when there are a multitude of ways to leverage the platform.

As a Mid-Market Account Executive at Hightouch, Allie Williams understands first-hand what it takes to run a successful pilot.

In this episode of Path to Pipeline, Allie takes us through how she uses Koala to keep pace on her active POCs and how it helps her provide hyper-specific coaching to prospects throughout the process.

Koala gives me a clear understanding of their progress, helping me ensure they get things done and allowing me to be a resource if they need help

With the insights provided by Koala, Allie is able to play the role of advocate, helping prospects maximize value during their POC based on their actions and the use-case they’re looking to solve.

Instead of having to log-in to each individual workspace, she now has full visibility across her accounts in a single view, so she can better prioritize where her time is spent.

For example, she recently noticed one of her accounts was spending significant time on the platform, but never set up their first data sync — one of the key steps in being able to unlock value during a POC.

Ahead of our next call, I’m going to check in with them to ensure this gets done or see how we can help unblock them

By incorporating Koala into her workflow, Allie has elevated how she engages prospects during one of the most critical elements of Hightouch’s sales process.

Allie summed it up saying: “Knowledge is power. The more visibility, knowledge, and insights you can have on your prospects, the better you can position yourself to sell more effectively.”

Looking for a sidekick for your POCs? Give Koala a spin today!