​
What is an Intent Signal?

An Intent Signal is a moment in the customer journey that signifies buying intent. Koala reports on the raw data of every single visitor across every single account, which can be a lot of data to comb through. Intent Signals are “highlights” of this activity that are so important they (1) generate a real-time Slack Alert and (2) are highlighted on the profile page. Intent Signals can be made from any action a vistor does:
  • page view (e.g., /pricing viewed for 30+ seconds)
  • form fill (e.g., /webinar-registration with a work email)
  • active session time threshold (e.g., visitor crosses 10 minutes session time this month)
  • user trait change (e.g., user goes from anonymous to known by submitting an email)
  • account trait change (e.g., data starts flowing into a workspace)
  • custom event (e.g., ‘Invite User’ event happens in your product)

​
Intent Signals & Slack Alerts

Here is what it looks like to send Intent Signals to a Slack channel: And here’s what it looks like for a sales rep to receive an Intent Signal:

​
Intent Signals on profiles

Here is what Intent Signals look like when you’re doing account research on profiles:

​
Getting started with Intent Signals

Though it may sound like a simple concept, figuring out what Intent Signals to set up is at the core of your company’s GTM strategy. We find that getting a few folks together — someone representing Demand Gen / Growth and someone representing the Sales Development team — often yields the best results. Koala makes it easy to iterate on Intent Signals — both trying new ones and discarding the ones that don’t work. To help you on this journey, we have two guides.

​
First Intent Signals

First Intent Signals contains best practices around setting up the first set of signals from your marketing site — think “visited the pricing page” or “visited our technical docs about SSO.” These are simpler to instrument and are a blind spot in most organizations.

​
Advanced Intent Signals

Advanced Intent Signals contains some of the more powerful Intent Signals you should consider, especially if you have a free trial, PLG motion, or Proof of Concept in your Sales cycle.