Segment

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Step 1: Connect your source to the Koala destination

Navigate to Connections > Destinations > Add Destination in the Segment app. Search for “Koala” and add it to a source.

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Step 2: Enter your destination settings

You’ll need to enter your “Public API Key” which can be found in your workspace settings under Settings > Install. Note: the Segment integration calls your Public API Key a “Koala Project Slug”, that’s where you should enter your Public API Key.

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Step 3: Configure which events to send from Segment (Optional)

Once connected, you can configure how you want to send data to Koala. By default, Segment will forward track events and identify events to Koala. We recommend sticking with the defaults!

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Optional: Sending events server side with Koala Cloud

You can optionally forward your existing Segment server side events to Koala using the Koala Cloud Destination on Segment. The Koala Cloud Destination supports forwarding Track and Identify calls that are tracked server side via one of Segment’s server side libraries.

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Step 1: Connect your source to the Koala Cloud destination

Navigate to your Segment workspace. Visit the Koala Cloud Destination in the Segment catalog and click “Configure Koala Cloud”. Select the source you want to forward events from and click “Add Destination”.

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Step 2: Enter your destination settings

You’ll need to enter your “Public API Key” which can be found in your workspace settings under Settings > Install.

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Step 3: Configure which events to send from Segment

Once connected, you can configure how you want to send data to Koala. You can do that by clicking on the “Mappings” tab in your newly created Segment Koala Cloud destination.

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(Optional) Step 4: Tracking Identified Visitors

By default, Koala will only accept Track and Identify calls containing an email property in the properties or traits field of the call. This is because Koala uses the email property to match an existing Koala Visitor to a visitor in your App as well as your CRM.

You can configure your existing Segment server side libraries to send the email property in the properties or traits field of the call.

The following code snippet illustrates how to do that with the Segment Node library.

const analytics = new Analytics({ writeKey: '<YOUR_WRITE_KEY>' })

analytics.track("User Signed Up", {
  email: "[email protected]",
  selectedPlan: 'team',
  ...otherProperties
})

analytics.identify(userId, {
  email: "[email protected]",
  billingPlan: 'team',
  ...otherTraits
})

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(Optional) Step 5: Tracking Anonymous Visitors

If you’d like to track anonymous visitors, you can do so by sending a Track call with the existing profile_id provenient from the Koala pixel in the properties field of the call.

The Koala profile_id is a unique identifier that is generated for each visitor that visits your website with the Koala pixel installed. You can access it by reading the ko_id cookie from the browser.

The following code snippet illustrates how to do that with the Segment Node library when handling an HTTP request.

function requestHandler(req, res) {
  // Use your prefered cookie parsing library to read the Koala cookie
  const koalaProfileId = getCookie(req.cookies, 'ko_id')

  analytics.track("My High Intent Actions", {
    profile_id: koalaProfileId,
    ...otherProperties
  })

  // ...
}